Why this website
Why I created this site — a playground for keeping my coding skills sharp while building the marketing tools I actually needed.
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I came out of Whitireia in New Zealand in 2009 with a marketing degree. Those were the days — young, naive, and ready to take on the world of marketing. Little did I know how quickly I'd get jaded and sarcastic about the whole thing.
In all seriousness though, I've been in the marketing game for almost 10 years now, mostly on the paid ads and social media side. Along the way I decided to teach myself some web dev too. There's something really satisfying about being able to build stuff myself instead of relying on other people's tools and platforms.
That's ultimately why I created this site: a little playground to keep expanding my coding while also putting together some handy tools for my own marketing work. It's a labour of love that keeps changing, and I'm the first to admit it's far from perfect. But I've got big plans to keep making it better and more useful over time.
What's next on the roadmap
Speaking of big plans, here's a peek behind the curtain at what I'm hoping to tackle next.
Trending news and analysis. Because every marketer needs to stay on top of the latest buzz. I'm picturing compiled news lists around popular topics with my own hot takes added for funsies.
Internationalisation. This site is currently giving very American-centric vibes. I want to add translations into other languages — Chinese, Japanese, Korean. Diversity and inclusion, baby.
OCR. Optical character recognition could come in clutch for pulling text out of images and documents. Seems handy to build in.
App promotion services. Maybe I'll finally put my money where my mouth is and start offering legit app marketing through the site. Could be a nice hustle.
Android app development. While I'm on an app kick, I should probably learn how to actually build Android apps. My app development skills currently consist of changing icons in React Native.
So yeah, lots of ambitious ideas as usual. Who knows how many will make it to reality. But one thing's for sure: this site is my continual project for avoiding burnout and keeping my skills fresh. It's the marketing version of yoga, minus the lululemon pants and green juice. Just a marketer trying to stay zen, one piece of code at a time.